THE GREAT FOUNDATION INTEGRATED

It’s an understatement to say that negativity has been running rampant in the news cycle. The Great Foundation wanted to bring kindness back into the spotlight by proving that kindness can always be found, even in a city where it is least expected: NYC. So, we created the first ever fully integrated social experiment to recognize, reward, and record the kindness that happens in NYC.



FINDING AND REWARDING acts of KINDNESS IN NYC WITh a “pay it forward” system that actually multiplies kindness. FINDING AND REWARDING acts of KINDNESS IN NYC WITh a “pay it forward” system that actually multiplies kindness. FINDING AND REWARDING acts of KINDNESS IN NYC WITh a “pay it forward” system that actually multiplies kindness. FINDING AND REWARDING acts of KINDNESS IN NYC WITh a “pay it forward” system that actually multiplies kindness. FINDING AND REWARDING acts of KINDNESS IN NYC WITh a “pay it forward” system that actually multiplies kindness.  





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OLIVIA REID COOPER 2024