VISA SOCIAL CAMPAIGN CONTENT SERIES
Visa asked for a fresh social campaign concept that encouraged younger generations to use their product to make a transaction. But how do you talk about transactions without simply harping on buying stuff? The answer was an all-encompassing platform called “MADE”, which reframed purchases as purpose-driven narrative beats that, in sum, amount to a personal story of manifesting dreams into reality.

While the platform is multi-executional, we set the tone by launching with #GetMade, a man-on-the-street content series that interviews folks at points of purchase to get them talking about their journey to making it. Hosted by Larry Jamel, each unscripted interview uses the person’s purchase as a conversation-starter and then hypes their story, passion, talent, and vision.

 MAN-ON-THE-STREET INTERVIEW SERIES SPARKING CONVERSATIONS ABOUT MONEY MOVES, MANIFESTING, AND MAKING IT. MAN-ON-THE-STREET INTERVIEW SERIES SPARKING CONVERSATIONS ABOUT MONEY MOVES, MANIFESTING, AND MAKING IT. MAN-ON-THE-STREET INTERVIEW SERIES SPARKING CONVERSATIONS ABOUT MONEY MOVES, MANIFESTING, AND MAKING IT. MAN-ON-THE-STREET INTERVIEW SERIES SPARKING CONVERSATIONS ABOUT MONEY MOVES, MANIFESTING, AND MAKING IT. MAN-ON-THE-STREET INTERVIEW SERIES SPARKING CONVERSATIONS ABOUT MONEY MOVES, MANIFESTING, AND MAKING IT. MAN-ON-THE-STREET INTERVIEW SERIES SPARKING CONVERSATIONS ABOUT MONEY MOVES, MANIFESTING, AND MAKING IT.



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OLIVIA REID COOPER 2024