VISA SOCIAL CAMPAIGN
To create clarity around how, when, and even IF you can use your card while traveling cross-border, we launched an interactive choose-your-own-adventure travel series on IG that sent influencers on surprise trips. The catch, however, is that we left it to their followers to decide on the day-to-day itinerary by voting through IG polls.

As the influencers lived out their followers’ choices, both parties found more of themselves globally by diving into their passions one simple tap at a time— when you travel with Visa, everywhere you go is ‘Destination You’.

crowdsourcing adventures abroad one tap at a time with an interactive social travel series. crowdsourcing adventures abroad one tap at a time with an interactive social travel series. crowdsourcing adventures abroad one tap at a time with an interactive social travel series. crowdsourcing adventures abroad one tap at a time with an interactive social travel series. crowdsourcing adventures abroad one tap at a time with an interactive social travel series. crowdsourcing adventures abroad one tap at a time with an interactive social travel series. crowdsourcing adventures abroad one tap at a time with an interactive social travel series.









HOW IT WORKED
#DESTINATIONYOU 📍 BARCELONA
FT. FOOD INFLUENCER @SUCCULENTBITE



1. ANNOUNCEMENT + TEASER
CREATOR ANNOUNCES AND TEASES THE CROWD-SOURCED TRIP IN AN IN-FEED COLLABORATIVE POST WITH VISA. THEN INVITES FOLLOWERS TO VOTE ON STORY.
2. POLLING + ADVENTURE 
CREATOR LANDS AT THE DESTINATION AND IG POLLS HIS FOLLOWERS TO HELP DECIDE ON THE ITINERARY FOR EACH OF THREE DAYS.

3. RECAP + BTS   
CREATOR SHARES A RECAP REEL SHOWING THE POLLING, RESULTS, AND THE ADVENTURE MOMENTS THAT FOLLOWED.


MORE ADVENTURES BELOW SELECT #DESTINATIONYOU CONTENT





TRAVEL PASSION— SUSTAINABILITY
DESTINATION— CHRISTOPHER GRIFFIN
LOCATION— VANCOUVER
CONTENT TYPE — ANNOUNCEMENT






TRAVEL PASSION— music
DESTINATION— MXMTOON
LOCATION— MExico city
CONTENT TYPE — ANNOUNCEMENT + RECAP




TRAVEL PASSION— GAMING
DESTINATION— KHLEO THOMAS
LOCATION— TOKYO
CONTENT TYPE — RECAP






TRAVEL PASSION— SUSTAINABILITY
DESTINATION— CHRISTOPHER GRIFFIN
LOCATION— VANCOUVER
CONTENT TYPE — BTS



OLIVIA REID COOPER 2024