VISA SOCIAL CAMPAIGN
As the influencers lived out their followers’ choices, both parties found more of themselves globally by diving into their passions one simple tap at a time— when you travel with Visa, everywhere you go is ‘Destination You’.
HOW IT WORKED
CREATOR ANNOUNCES AND TEASES THE CROWD-SOURCED TRIP IN AN IN-FEED COLLABORATIVE POST WITH VISA. THEN INVITES FOLLOWERS TO VOTE ON STORY.
CREATOR LANDS AT THE DESTINATION AND IG POLLS HIS FOLLOWERS TO HELP DECIDE ON THE ITINERARY FOR EACH OF THREE DAYS.
CREATOR SHARES A RECAP REEL SHOWING THE POLLING, RESULTS, AND THE ADVENTURE MOMENTS THAT FOLLOWED.