The Kindness Card Experiment

Negativity was rampant in the 2017 news cycle. The Great Foundation wanted to bring kindness back into the spotlight by proving that kindness can always be found, even in a city where it is least expected: NYC. How did we answer this brief? We created the first ever fully integrated social experiment to recognize, reward, and record the kindness that happens in NYC.

Client: The Great Foundation
CASE STUDY VIDEO
LAUNCH VIDEO
INFLUENCERS
USER EXPERIENCE
SOCIAL FEED
POSTERS
MURALS & SNAPCHAT FILTER
CHALK STENCILS
↑take me back up