We picked the most unique up-and-coming artists and musicians whose point of view on life, creativity, and beyond reflect the Nike Tn 3's effect on the sneaker community: they're not for everybody. We harnessed this polarizing effect with a series of short videos that draw attention by using the Sensitive Content cover on Instagram. Each video interprets the talent's story with absurd 3D renderings, unexpected textures, and a visual narrative that could make some people cringe.
PRODUCT AND STILLS
All of the product imagery was 3D generated, clearly showcasing the sneaker's design details against the backdrop of a mysterious, atmospheric environment that matches the look and feel of the films.