When Nike and Foot Locker came to us to help launch the latest generation of the Nike Tuned 3, we realized something very quickly: You either love these shoes or you don't. For shoe fans, their design and colorways either ellicit strong feelings of disgust or cult-like adoration. These shoes should come with a warning label for being so hotly debated. We turned this truth into a campaign not fit for the faint of heart. Just like the shoe, it's not for everybody, but who wants to be everybody?
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