Tasked with refreshing Hennessy's US feeds, we crafted a social playbook with elevated approaches meant to uncover the culture, history, and personality of the legacy cognacs. We created a thoughtful, cohesive, and flexible world that told Hennessy’s “Never Stop, Never Settle” story across campaigns, partnerships, evergreen, and other tentpole moments. And then we put it to work. Below is a sampling of several content categories, including a custom one-of-one liquor cabinet we built to help launch Hennessy’s Master Blender’s cognac range and a “Welcome to the Family” moment to introduce their partnership with Maluma at the start of Hispanic Heritage Month.
REFRESHING THE BRAND’S FEED WITH EVERGREEN CONTENT THAT UNCOVERS THE CULTURE BEHIND THE COGNAC. REFRESHING THE BRAND’S FEED WITH EVERGREEN CONTENT THAT UNCOVERS THE CULTURE BEHIND THE COGNAC. REFRESHING THE BRAND’S FEED WITH EVERGREEN CONTENT THAT UNCOVERS THE CULTURE BEHIND THE COGNAC. REFRESHING THE BRAND’S FEED WITH EVERGREEN CONTENT THAT UNCOVERS THE CULTURE BEHIND THE COGNAC.REFRESHING THE BRAND’S FEED WITH EVERGREEN CONTENT THAT UNCOVERS THE CULTURE BEHIND THE COGNAC. REFRESHING THE BRAND’S FEED WITH EVERGREEN CONTENT THAT UNCOVERS THE CULTURE BEHIND THE COGNAC.
SELECT EVERGREEN CONTENT
MASTER BLENDER’S “ONE OF ONE” SELECT CAMPAIGN CONTENT
HENNESSY X MALUMA “WELCOME TO THE FAMILY”
PARTNERSHIP CAMPAIGN CONTENT