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The Magic Lives On
Gameloft came to us for a campaign to re-position the mobile game Disney Magic Kingdoms, both strategically and creatively, to recruit new players and motivate returning players. We answered with a rich 360 campaign that asks the question, "What happened to the magic of our favorite Disney characters after their movies ended?" and answers "It's still alive!". The Magic Lives On uses iconic movie moments as jumping off points for transitioning into magical game play moments that you can only experience in the Disney Magic Kingdoms game.
Client: Gameloft