HYATT CENTRIC X SOFAR SOUNDS SOCIAL CAMPAIGN SHORT FILMS  

The Hyatt Hotel brand wanted to more clearly establish Hyatt Centric as the place to stay for authentically experiencing the destination’s culture— as the spot to be for living like a local inside and outside the hotel. They also wanted to feature their partnership with SoFar Sounds.

So, we created a social film series that centered each destination’s culture by tapping local musicians to offer tour-like explorations of the city ahead of their SoFar Sounds performance at the property. Each film acted as a guide to the city’s scene through the POV of the artist and their music, offering an insider look at their city favorites from record shops to restaurants.

 making hyatt centric a centerpoint of destination culture with local sofar sounds artists as tour guides. making hyatt centric a centerpoint of destination culture with local sofar sounds artists as tour guides. making hyatt centric a centerpoint of destination culture local sofar sounds artists as tour guides. making hyatt centric a centerpoint of destination culture with local sofar sounds artists as tour guides. making hyatt centric a centerpoint of destination culture with local sofar sounds artists as tour guides. making hyatt centric a centerpoint of destination culture with local sofar sounds artists as tour guides.  
OLIVIA REID COOPER 2024